Reputation Management After A Crisis (Product Unavailable for Purchase)

The crash may have been your driver’s fault. Maybe it wasn’t. In the eyes of the law, this matters. In the court of public opinion, maybe not. Success might require your organization getting in front of the crisis early, and may need honest, sincere contrition. Plus, sometimes, you need to wait it out until all the facts are in. How will you recognize the difference between the two?